She has appeared in Spanish-speaking media for networks including Univision, Telemundo, Television Dominicana, Telemicro Internacional, Caracol Television and NTN24 Noticias. Valletta has appeared in the media, including on FOX News, MSNBC and CNN. The company currently has offices in New York City, Dallas, Los Angeles, Miami, Denver, and Colombia. The firm is 100 percent minority owned and woman owned. The company is a cultural intelligence firm offering data-analytics, business strategy, and cross-cultural marketing primarily serving Fortune 500 Clients like Google, Johnson & Johnson, Prudential, Nestlé, Merck, UnitedHealth Group, among others.
In 2010, with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. Valletta spent most of her career at Johnson & Johnson where she held positions including the global marketing services director, co-founded the company's Hispanic employee business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, a pioneering initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base, particularly within the pharmaceutical sector. As a Young Global Leader selected by the World Economic Forum, she also completed the WEF exclusive Global Leadership and Public Policy Executive Program at The Harvard Kennedy School. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado. Originally from Bogota, Colombia, Liliana Gil immigrated to the United States as a teenager. She is also a TED speaker, and a regular television business and politics commentator seen on Fox News Channel, Fox Business Network, NTN24, and CNN en Español among others. She is the co-founder and CEO of the cultural intelligence market research tech-firm CulturIntel and the global cultural marketing agency CIEN+, which have become a global conglomerate called Culture+ Group, a family of Cultural Intelligence companies.
Liliana "Lili" Gil Valletta is a former corporate executive turned entrepreneur and independent board director. Hispanic Businessperson of the Year by the U.S.Top 100 Most Influential Latinas 2021.
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