beginning in late-August, with the new hour slated to feature classic Cartoon Network original series on weekdays.ĭue to its differing demographics, Adult Swim is promoted by Warner Bros.
After experiencing success with the changes, Adult Swim announced that it will expand further to 6:00 p.m. on weekdays and Saturdays beginning in May 2023. To take advantage of young adult viewership of Cartoon Network in the timeslot, Adult Swim expanded further to 7:00 p.m. It began to expand into prime time in 2008, and moved its start time to 8:00 p.m. In addition to comedy, Adult Swim also broadcasts Japanese anime and American action animation, and since May 2012 this type of programming has generally been aired on its Saturday night Toonami block, which itself is a relaunch of the original block of the same name that ran on Cartoon Network from March 1997 to September 2008.Īdult Swim initially ran in the late night hours. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. Television Studios that also produces much of the block's original programming.įirst broadcast on September 2, 2001, Adult Swim has frequently aired animated sitcoms, adult animation features, mockumentaries, sketch comedy, and pilots, with many of its programs being aesthetically experimental, transgressive, improvised, and surrealist in nature. Adult Swim is programmed by Williams Street, a subsidiary of Warner Bros. The block features stylistically varied animated and live-action series targeting a young adult audience, including original programming (particularly comedies and action series), syndicated series, and short films with generally minimal or no editing for content. pay-TV subscribers only)Īdult Swim (stylized as since 2003 and often abbreviated as ) is a prime time and late night programming block broadcast by the American basic cable channel Cartoon Network. Live Simulcast (Available nightly during block's duration as listed above U.S.
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